22-Product
Web Site · Media & Entertainment · February 2022
A video production studio’s website, redesigned around its portfolio.
22-Product
Media & Entertainment
Web Site
In the first two months after the launch, all the important indicators went up, and the customers gave positive feedback. The site won the award as the best on the platform it was made on.
+
%
Website traffic per month.
Applications received from the site per month.
Award for the best design.
−
The cost of a potential client has decreased.
Scope of work
A UX research project to explore the audience of the 22-Product video production in more detail. A redesign of the site based on what the research showed, and an analysis of how effective the new site is.
Timeline
Landing desktop
The main emphasis was placed on the studio’s portfolio, so we simplified the interface as much as possible, without unnecessary graphics — only to view, and to read the details for the very curious.
Forms
Different forms were tested on the site, but all of them have the same task — to get the customer’s contact. After the A/B test, the most effective ones were installed on the site.
Brief
It is also important that customers notice the brief. That is why it is so big in the footer of the site.
Elements
The main style consists of large buttons, an enlarged cursor, and tiles that sit as close as possible. This creates the mood we need: an emphasis on cool work and on individual elements.
Mobile
The mobile version manages to convey the concept: a minimalist style, with tension created by large elements that almost touch.
Portfolio
A video preview and a short description to interest the visitor.
More about the work
A page where you can watch the video and read how the work was created. We also posted short videos about the work process here.
Contacts and brief
We drew a mega-big brief, so it is impossible not to notice.
The essence is in the little things
On the mobile version we simplified the animation, but kept all the other stylistic elements.
